Bodega Cat Whiskey
Bodega Cat Whiskey is a smooth, small-batch rye owned by comedians Mark Normand & Sam Morril. Bold flavor, NYC-inspired, Kentucky Bottled and the Cat's Meow. He is crafted to match the spirit of NYC's very own Bodega Cats - unpretentious, fun, and a little mischievous.
My involvement for this project is a progressive re-branding starting from the bottle label re-design to the shipper box design, the sell-sheet, the webshop design etc..
The main inspiration is obviously the Bodegas stores vibe; the small corner shops that run NYC. They are mostly open 24/7 including some feature friendly felines behind the counter. I have kept the typography and vintage colors influences which are still used now.